.Akshali Shah, Manager Supervisor, Parag Dairy FoodsNew Delhi: Parag Milk Foods has increased its whey healthy protein product line under the Avvatar brand, along with a focus on customization of the items for the consumers as component of its own new marketing tactic, Akshali Shah, executive director at Parag Milk Foods pointed out in a discussion along with ETRetail.With this development as well as desires of the classification increasing at a 30-35 per-cent CAGR, it intends to obtain a 20-25 percent market share in this classification through 2027-28. The firm has already established its whey protein production facility in Pune, Maharashtra which gives it a competitive edge and boosts its market role, Shah shared.The business has put in roughly Rs 300 crore in establishing as well as extending its own whey protein production capability.The whey healthy protein category, which presently supports 7 percent to Parag's general earnings, is actually assumed to support 15 per cent in the next 3-4 years. Currently, regarding one-third of the firm's whey healthy protein purchases arise from ecommerce systems, giving it a countrywide reach.To provide for the young people and gym-goers and also additional maximize the expanding requirement, Parag Dairy Foods intends to circulate its items via modern-day trade stores, specialized whey protein retail stores, and also online networks, ensuring omnichannel availability.This vigorous growth target is likewise backed due to the provider's influencer-driven advertising initiatives as well as its robust distribution network, that includes over 35 depots and also a solid visibility in both conventional as well as digital retail.As every the business's Q1 FY25 governing improve, the company has a network of ~ 6200 distributors and 682 extremely stores. It likewise possesses a presence in 4.6 lakh retail touch points and also targets to connect with 13-15 lakh touch points by 2027E.
Published On Sep 30, 2024 at 09:52 AM IST.
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