.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise company has onboarded Indian cricketer KL Rahul as a brand emissary and also a real estate investor in the provider, it shared with ETRetail.Without making known the exact portion of stake the cricketer has actually taken, the firm said it is a sizable as well as strategic investment.This partnership targets to take advantage of KL's enormous appeal, especially among youth and physical fitness lovers, to increase Boldfit's dip untapped markets and also demographics throughout India.Sharing concerning the company's growth programs, Pallav Bihani, founder and chief executive officer of the firm said, "Our company are going all-in on increasing our activewear as well as footwear categories, which are set to redefine the exercise market. These portions are our potential growth motors." Presently, fitness and yoga exercise accessories steer the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C label attained an earnings of Rs 73 crore. With strategic initiatives as well as this relationship, the company targets to get to a profits of Rs 500 crore by FY26. Established in 2018, it presently offers over 1 crore customers annually and intends to expand this grasp to 5 crore through this collaboration. Additionally, it is enriching its source establishment infrastructure to make sure quick delivery as well as consistent item availability.Looking onward, the D2C start-up expects an eruption in internet visitor traffic, social networks involvement, as well as much higher sales all over our front runner categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
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